He said Malaysia is one of the main cocoa players in the world, especially at the midstream and downstream levels.
“The cocoa industry contributes as much as RM8.2 billion to the country’s export revenue.
“In 2023, Malaysia produced 270 tonnes of cocoa beans while importing as much as 533,000 tonnes of cocoa beans,” he said.
Johari said the ministry together with the Malaysian Cocoa Board (MCB) committed to not only revitalise but also enrich the cocoa industry.
“It is our task to re-energise the upstream and downstream sectors, ensuring that our approaches not only increase income generation but also instill environmental stewardship among our communities,” he said during the launch of KitKat Dark Borneo at MCB.
Johari said KitKat Dark Borneo which uses 100% premium cocoa beans from Sabah and Sarawak is in line with MCB’s direction in increasing the production of premium chocolate products.
He said product release collaboration such as this is an attractive marketing platform for leading brands like Nestle and the initiative can give local cocoa bean producers the opportunity to showcase the uniqueness of agricultural products with sustainable crop management.
Johari said MCB will implement a 350-hectare new cocoa plantation project and a 2,126-hectare cocoa plantation rehabilitation project with an allocation of RM9.5 million.
“I hope this initiative can produce an economic spillover effect and intensify economic activities along the supply chain.
“Subsequently, grinders in Europe will continue to depend on this country to supply cocoa beans due to the suitable climate and weather,” he said.
Meanwhile, Nestle (Malaysia) Bhd CEO Juan Aranols said the beans for KitKat Dark Borneo are sourced through the Nestle Borneo Cocoa Initiative (NBCI) launched in September last year.
He added that NBCI is a strategic partnership between Nestle Malaysia and MCB to expand the company’s Farmer Connect programme to East Malaysia.
“This is the latest farming venture by Nestle Malaysia to support better and sustainable agricultural practices, contributing to the nation’s food security and improved livelihoods for the farmers.
“The expansion through NBCI to East Malaysia offers a great opportunity to develop local cocoa supply building on the favourable soil and weather conditions in Sabah and Sarawak, while contributing towards positioning Malaysia back in the global supply landscape for this highly valued crop,” he said during the launch.