Rafizi said it was another way of bringing change to society and local communities, outside of politics.

He said “Ayuh Malaysia” would operate differently from profit-oriented businesses and donation-reliant NGOs by empowering local communities to conduct economic activities that are both effective and self-sustaining.

“Social enterprises return their profits to workers and the community, unlike conventional businesses,” he said in a statement.

Rafizi said “Ayuh Malaysia” would also serve as a one-stop platform to set up and connect social enterprises while providing them with the expertise and additional financial resources needed to operate.

It will also connect social enterprises with potential beneficiaries.

“I believe the strength of our society lies in building sustainable community structures, especially as political instability continues,” he said.

Rafizi stepped down as economy minister last month after losing the PKR deputy presidency to Nurul Izzah Anwar in May.