Advanced Strategic Management: A Dynamic Approach to Competition is geared specifically towards students, educators and business professionals navigating the complexities of modern strategic management.
The book has already garnered glowing endorsements from professors at The Wharton School of the University of Pennsylvania and the University of Oxford.
Laker will travel to Malaysia first, the economy of which he recently analysed for Forbes magazine, and then to Singapore and Hong Kong where he will engage with academic and business communities.
It is expected that the launch event will take place at the University of Reading’s EduCity campus in Iskandar Puteri, Johor.
The university is also hosting two other events of note: an alumni reception at the Mandarin Oriental Hotel in Kuala Lumpur on Aug 7, and an alumni high tea at the university’s EduCity campus on Aug 10.
Advanced Strategic Management: A Dynamic Approach to Competition examines consistent processes that shape competitive dynamics, exploring trends across industry life cycles, commodity cycles, and the business cycle.
It also integrates analyses of environmental trends and the impact of the digital revolution, underscoring the critical role of regulations and taxes in influencing firm-level performance.
The book also covers both competitive and corporate strategy, with advanced models and tools for strategic evaluation, formulation, and implementation.
One of the book’s key features is its integration of strategic management with adaptive leadership. This approach offers readers a practical perspective rooted in extensive research and international case examples, ensuring global relevance.
The book makes extensive use of examples, tables, figures, and references, along with statistical data that facilitates comprehension of evolutionary forces and their impact on competition and performance.
The launch of Laker’s book in Malaysia acknowledges the growing significance of Southeast Asia and Greater China in the global business landscape. Moreover, it underscores the University of Reading’s dedication to fostering a global academic community.
Laker co-authored the book with Roberto Vassolo and Natalia Weisz of the IAE Business School at Universidad Austral, Argentina. Their combined expertise covers competitive dynamics, industry evolution, corporate strategy, and the impact of environmental trends and digital transformation on competitive dynamics.
For students and educators, Advanced Strategic Management: A Dynamic Approach to Competition provides a structured and detailed roadmap through the complexities of modern business strategy.
The book’s chapters are designed with clear learning objectives and discussion questions, facilitating a deeper engagement with the material. The inclusion of PowerPoint slides enhances its utility as an educational resource, allowing instructors to tailor the content to their specific course needs.
For practitioners, the book offers actionable insights grounded in both theory and empirical evidence. Its global perspective, supported by diverse international examples, ensures that the strategies discussed are applicable across different markets and industries.
The integration of strategic management with adaptive leadership is particularly relevant in today’s rapidly changing business environment, where leaders must navigate uncertainty and adapt to evolving challenges.
The book can be purchased here.