The book, which will be released by the MIT Press next month, follows his successful previous publication, Closing the Service Gap, published by the Financial Times last year.
The tour will notably feature engagements with leading corporations in Malaysia and Singapore, including an exclusive collaboration with Singapore Airlines.
Job Crafting presents a modern approach to job redesign that empowers workers to transform the jobs they have into the ones they want.
This concept goes beyond traditional job descriptions, offering a practical framework for employees to align their work with their personal strengths and ambitions.
Simultaneously, it provides managers with the strategies needed to create a supportive organisational environment that facilitates such transformations.
Aside from meeting several corporations in the region, Laker will also deliver lectures at some of Singapore’s top universities, including the National University of Singapore (NUS), Nanyang Technological University (NTU), and Singapore University of Technology and Design.
These events will provide students and academic professionals with a rare opportunity to delve into the latest advancements in job design and organisational development, guided by one of the field’s leading voices.
Laker’s previous book, Closing The Service Gap, received widespread acclaim. It was notably endorsed by Apple, Google, Intel, and Microsoft.
The book was praised for its insightful analysis of the platform economy’s societal effects, showcasing his expertise in bridging academic research with real-world business implications.
Job Crafting has already garnered significant attention, including from McKinsey & Company, which lauded the work for its clear explanation of how self-directed psychological strategies can significantly advance job satisfaction and productivity.
The book represents a crucial step forward in understanding the role of individual agencies in organisational settings.
Laker’s contributions are not only shaping academic discourse but are also influencing practices within some of the world’s most innovative companies.
Job Crafting was co-authored by Lebene Soga, Yemisi Bolade-Ogunfodun, and Adeyinka Adewale.