Online consumer spending in SEA to rise 500% by 2025

Online consumer spending in SEA to rise 500% by 2025

HSBC Bank Malaysia CEO says this is world’s fastest-growing region online, with four million new users getting connected every month.

Free Malaysia Today
AFP pic.
KUALA LUMPUR:
Experts are predicting that consumer spending in Southeast Asia’s online economy will rise six and a half times, or 500% from US$30 billion (RM117 billion) currently to US$200 billion by 2025.

It will be fuelled by consumption of electronics, clothing, household goods and groceries as well as increased travel within the region.

HSBC Bank Malaysia Bhd (HSBC) said Southeast Asia is the world’s fastest-growing region online with nearly four million new users expected to get connected every month for the next five years.

This will translate into a user base of 480 million by 2020.

“Asean economies stand to benefit from the potential of the flourishing digital economy, but for that potential to become a reality, changes must be made,” HSBC chief executive officer Mukhtar Hussain said in a statement today.

He said in light of this, the mobile wallet segment in Malaysia has been growing since the entry of Ant Financial’s mobile solution, Alipay, which has the potential to drive Malaysians to leverage mobile payments and spur the shift towards a cashless society.

“Malaysia is on the brink of the next wave of e-payment transformation.

“In line with this, Bank Negara Malaysia has put up the Interoperable Credit Transfer Framework to drive the next e-payment migration, which will be propelled by the high penetration of mobile phones and complement debit cards to replace cash.”

According to HSBC, the Digital Free Trade Zone (DFTZ) would provide physical and virtual zones for small and medium enterprises to capitalise on the internet economy’s exponential growth and cross-border e-commerce activities.

“It will act as a microcosm to support Internet companies to trade goods, provide services, innovate and co-create solutions,” it said.

On the development of smart cities in Asean in line with the region’s growing digital economy, HSBC estimated that US$2.1 trillion of infrastructure investments would be needed.

The bank said the planned infrastructure investment in the 11th Malaysia Plan alone is US$85 billion, up from US$50 billion in 2011-2015.

Mukhtar said that without investing in the region’s soft infrastructure and harmonising systems, Asean would lose its competitive edge in the global economy.

“Smart cities can’t be developed without embracing the technologies used to build the digital economy.

“Without a thriving integrated digital economy, the Asean Economic Community will have less to offer partners”, he said.

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