This year’s theme, “Experience Content”, will showcase successful past campaigns through interactive sessions, while also highlighting meaningful insights and community-driven strategies.

Now in its eighth year, the annual showcase aims to highlight how campaigns can come to life through interactive sessions, cultural insights and community-driven strategies.

For the first time, the event will be staged at Basecamp Bangsar, featuring two sessions daily at 10am and 3pm. Guests can expect hands-on experiences showing how popular local content is created and why it continues to resonate with millions.

“’Exploding Content’ has always been about anticipating what audiences want and showing how brands can meet them there.

“This year, with the ‘Experience Content’ theme, we’re taking it a step further, bringing campaigns to life through real connections, interactive showcases and insights that matter,” said REV Media Group chief executive officer Samuel Wee.

The 2025 edition will highlight three main ideas:

• Chain Reaction: how engaging content sparks momentum and drives demand.
• Culture to Content: how cultural insights and AI innovation can power new storytelling.
• Collection of Communities: how connections with communities deliver lasting impact.

Launched in 2017, “Exploding Content” has grown into one of Malaysia’s leading marketing events, attracting brands, marketers and media planners eager to explore new ways to connect with audiences.

Those interested in attending the ‘Exploding Content’ event can find out more on this website.