On Thursday, Lightning announced that a new electric bike is coming to town, with enough range and power to make Zero and Harley Davidson nervous.

For years, Lightning Motorcycles electric superbikes have been setting speed records across the US beating all gas-powered competitors in its tracks. Thie week the company announced the new Lightning Strike, Lightning’s first-ever mass-market electric motorcycle featuring the brand’s iconic speed.

Thursday’s press release was accompanied by a teaser image showing almost nothing of the bike except for a pair of glowing headlights.

Beneath the tagline reading “Lighting Strikes Twice,” Lightning provided a generous amount of performance specs that show that the bike will certainly be in competition with some of the most popular electric bike models currently on the market.

The Lightning Strike is said to come with 150 miles of range, have a top speed of 150 mph, and charge in 35 minutes all for US$12,998. For nearly US$17,000 less than H-D’s new electric LiveWire, you get 40 miles more of range and a top speed of about 50 miles per hour more. Compared with Zero’s most popular bikes, the Lightning Strike offers extremely competitive numbers.

The official launch is scheduled to take place in March just one month after Zero debuts the newest generation of the SR/F.