Anwar, who is also finance minister, said this followed the success of the programme, which was launched under the late domestic trade and cost of living minister Salahuddin Ayub.

“It will surely cost more and I will ensure that the implementation is expedited,” he said at the closing ceremony of the 2023 Consumer National Day today.

Anwar also took a moment to pay tribute to Salahuddin who died on July 23.

“I told Salahuddin that I was touched by the success of this initiative and I told him that we should have an appreciation event for vendors who participated,” he said.

The initiative introduced by the ministry in January is aimed at lowering the cost of living and includes Menu Rahmah meals, the Rahmah sales programme and the Rahmah packages, covering everything from insurance, eyewear to broadband.

Many eateries, hypermarkets and several hotels have since taken part in the Rahmah programme.

In May, Salahuddin had said that his ministry would meet industry players to discuss the direction of the Rahmah initiative to ensure it lasts.

The government had also allocated RM100 million for the Jualan Rahmah programme to be held in all 222 parliamentary constituencies nationwide.

This initiative saw basic goods sold at prices up to 30% lower than in the market.

Salahuddin had said the funds would allow for Jualan Rahmah sales to be held four times a week in each constituency.

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