Domestic trade and cost of living minister Salahuddin Ayub said through this initiative, the B40 group can save up to RM24 when buying 12 types of basic goods at hypermarkets taking part in the programme.

“The encouraging response from hypermarkets will help the government address the rising cost of living among the B40 households and hardcore poor,” he told reporters after launching AEON Co (M) Bhd’s Rahmah Raya programme here today.

The Payung Rahmah initiative, implemented to reduce the cost of living among the low-income group, includes Menu Rahmah meals, the Rahmah sales programme, and the Rahmah package.

On the Menu Rahmah initiative introduced last month, Salahuddin expressed his appreciation as stall and restaurant operators had maintained the quality of food though the meals were sold at RM5 and below.

“I have not received reports of poor food quality with regards to Menu Rahmah meals. I wish to thank all food operators as they do not compromise on the quality of the food sold,” he said.