However, the British Dental Association (BDA) examined the composition of 109 such products, all designed for children under 12 months of age, to see how much sugar these products contain.

In fact, more than a quarter of them contained more sugar than a can of Coca-Cola, when compared by volume. Also, two thirds of the pouches exceeded five grams of sugar per 100ml.

For 40% of the samples, these fruit purée pouches were clearly marketed as a product suitable for children from four months old. Meanwhile, the World Health Organisation recommends giving this kind of food product only from six months onwards.

According to the BDA, consumers should not be seduced by advertising claims such as “no added sugar” or “high in fiber.” According to the British dentists, the marketing of these products wrongly suggests that they are healthy products.

And yet, it is far from being the case, especially when they are consumed directly by sucking the contents of the pouch into the mouth – even though the whole point of this packaging is precisely to squeeze the contents out so as not to need a spoon.

In fact, this process ensures that the food spends more time in contact with teeth, increasing the risk of erosion and decay.