Because yes, the unthinkable has happened.

After soy milk, almond milk or even cashew milk, the Swedish company Veg of Lund has invented potato milk.

The liquid is marketed under the brand DUG. It is both creamy and respectful of the planet.

DUG has many advantages.

According to its CEO Thomas Olander, interviewed by The Guardian, the drink is “very sustainable” because it takes far fewer resources to make a litre of potato milk than any other milk.

According to the executive, it even requires half as much land as oat milk and 56 times less land than almond milk to produce. These days, such a difference is far from being negligible.

How do you ‘milk’ a potato?

The formula for this vegetarian liquid logically involves a potato base.

To this base, pea protein, maltodextrin (a kind of starch), chicory fibre, rapeseed oil and natural flavours are added. DUG is also enriched with vitamin D, B12 and folic acid. All this without lactose, soy, gluten or nuts.

Will the potato drink be to milk what chicory is to coffee? Ask your barista.