Local F&B brands are embracing the season by reimagining classic tastes with a modern twist, introducing limited-edition desserts, drinks and main courses inspired by Malaysia’s culinary heritage.

Among the standout creations this year are kuih talam-flavoured ice cream, durian-infused coffee and milk tea, and inventive east-meets-west fusions such as chicken rendang burgers, seafood masak lemak pasta, and nasi lemak fish and chips.

To mark the twin celebrations of National Day on Aug 31 and Malaysia Day on Sept 16, many outlets are also rolling out exclusive nationwide promotions and limited-time discounts.

The response has been overwhelmingly positive, with Malaysians welcoming these creative takes: for many, the blending of nostalgic flavours with modern dining reflects the country’s unity and diversity.

For university student Farah Syazwani Mohamad, 23, the wave of limited-edition menus each year is more than just a marketing gimmick. To her, it reflects how local F&B entrepreneurs channel their patriotism through dishes that unite Malaysians across backgrounds.

“I feel proud when popular brands highlight flavours like kuih talam or durian. It also introduces our unique identity to tourists, showing them what makes Malaysia special,” she said.

Civil servant R Kumar, 33, shares a similar sentiment, believing that patriotism is not confined to words or flags; it can also be expressed through food.

“When we’re abroad for a long time, what we miss most are dishes like nasi lemak and roti canai,” he said. “That shows how powerful food is in connecting us to our roots and culture.”