During this holy month, coming together as a family for Sahur is important as it ensures that the day gets started on the right note.
Yet, for mothers, Ramadan brings added responsibilities. They are up before sunrise, sacrificing their sleep so their families are well cared for. For working mothers, preparing the Sahur meal in the mornings adds even more stress to their already busy schedules.
Understanding this, Malaysia’s leading juice brand Tropicana Twister, aims to ease the burden on mothers during Ramadan. Being rich in essential nutrients such as vitamin C to support the immune system, Tropicana Twister provides an added boost to help mothers start the day right.
To highlight the invaluable dedication of mothers during this time, Tropicana Twister has partnered with HotFM – a leading Malay language radio station in Malaysia – encouraging listeners to share heartfelt stories about their mothers during Ramadan.
The winner of the contest will get a chef to curate nutritious and delicious Sahur meals for their family, giving their mother a well-deserved break to enjoy precious moments with her loved ones during Ramadan.
Amy Gan, vice president of marketing at Etika Sdn Bhd, said: “Ramadan presents mothers with the dual challenge of balancing their daily commitments with the added responsibilities of Sahur preparations. The ‘Íbu Penyempurna Sahurku’ campaign seeks to commemorate these unsung heroes by spotlighting their stories and acknowledging their indispensable role in the family’s well-being.
“Tropicana Twister has been a long-time favourite beverage of Malaysians. With its invigorating tangy twist and unparalleled freshness, Tropicana Twister continues to delight consumers, infusing each moment with optimism, especially around the Sahur table, and being a perfect companion for every occasion.”
Malaysians are invited to participate in Tropicana Twister’s “Ibu Penyempurna Sahurku” contest with HotFM. Entries close on April 7.
Six grand prize winners will receive a smart Thermomix kitchen appliance. There are other attractive prizes to be won too, such as prayer mats from Siti Khadijah and RM100 food vouchers.
Here’s how to join:
- Visit HotFM website
- Answer a simple question about Tropicana Twister.
- Share a touching story about why your mother deserves this restful time during Sahur.
- Fill in the required information to complete the entry.
This initiative also includes on-ground activations with selected retail partners. What’s more, customers who order from selected merchants on the Shopee food platform during Sahur hours will receive a complimentary Tropicana Twister.
Tropicana Twister has also aired a film that captures the warmth and joy experienced at every Sahur gathering. This short film, posted on social media platforms, underscores Tropicana Twister’s significance as the perfect Sahur companion, providing a refreshing morning boost to start the day.
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