Indeed, the workation originated in a country where vacations are few and far between – the United States, where workers have an average of 10 days of paid vacation per year.

The development of digital technology has allowed freelancers, tech employees, and other workers to extend their vacation time by taking along their computer and getting down to work far away from the daily grind.

In the evening, at lunchtime or between meetings, they can enjoy their surroundings, kick back and relax.

According to a 2020 survey of 20,000 travellers in 28 countries around the world by the Booking.com platform, 37% of those polled have considered booking a vacation spot where they could stay and work.

“Working remotely has irreversibly entered the mainstream during the pandemic, with the knock-on effect that people will look to take longer trips in the future that more effectively combine work and pleasure than ever before,” the platform said at the time.

From meeting to beach

The concept is familiar to Benoît Raphaël, founder and CEO of the French startup Flint. With a one-way ticket to South Asia in his pocket, this entrepreneur packed a bag, grabbed his computer, and headed off.

From Bali and Bangkok, the 50-year-old is pursuing his entrepreneurial adventure without changing too much about his way of working.

“My associate and I were already working remotely full time,” he said on the phone from Bangkok, where he’s staying for a month. And, as for the time difference, “we worked with a lot of freelancers from Montreal, for example, so this way of working hasn’t changed too much”.

He schedules his appointments according to French time zones. “At first, I still had meetings at 6pm (1pm in France),” said Raphaël. But that meant he missed the sunset, which is something of a ritual in Bali.

Since then, he has scheduled a maximum of four meetings in the afternoon and takes weekend trips to remote islands. It’s all about finding a new rhythm to get into, he explained.

This way of working has gained momentum with the pandemic. Between 2019 and 2020, the number of digital nomads increased by 49% in the US, according to a report from MBO Partners.

Since then, the concept of the workation has found broader appeal as a lifestyle now enjoyed by between 20 and 35 million people worldwide. And this number could grow in the next few years.

Less time working, more efficiency

But while the idea of working in a place usually dedicated to vacation downtime sounds like a dream come true, it also raises questions.

As the border between private and professional life has all but vanished in many households with the generalisation of working from home, the notion of wellbeing in the workplace has become a subject of concern.

In the majority of workation cases, feedback is positive on criteria such as mental health, productivity or creativity. According to Raphaël, this departure has allowed him to take a step back from his work practices, and particularly to rethink the notion of productivity.

“I spend less time working, but I am more efficient, avoiding interruptions and unnecessary meetings,” he said.

Since heading to Bali, the entrepreneur’s stress levels have dropped considerably. Plus, given that his company is not yet profitable, the financial pressure of his lifestyle has also decreased since he relocated to the island.

“Life is less expensive, and I cost less to my company,” he added, before affirming that this departure has been beneficial to his mental health.

A contradiction in terms?

Freelancers are perhaps more likely to find advantages with this kind of lifestyle, even when working in a far-flung corner of the globe and in a different time zone.

“It’s true that when you’re a salaried employee, you can find yourself in a meeting at 1am, and in that case, you don’t take advantage of it all that much,” Raphaël said.

And not everyone supports this approach to work. Albert Moukheiber, a doctor in neurosciences and a psychologist, struggles to find the logic behind the concept of the workation: “Either we’re working or we’re on vacation, but we can’t do both.”

This concept, the expert claims, is ultimately akin to window dressing, making remote working seem more pleasant and appealing in a world of work that’s currently in crisis.

“From an ethical point of view, it doesn’t work. Does it work the other way around, too, with the ‘vacawork’? Can I invite my friends to the office for a beer?” he asked pointedly.