ENTERTAINMENT
BRANDING
BUSINESS
Real Madrid sign €70mil sponsorship deal with HP
FOOD
Wonda Coffee clinches second Guinness World Record for longest ‘kopi tarik’ magazine
COLUMN
To know Malay is to love Malay – with persuasion
BUSINESS
Gucci names De Sarno as creative director with task of reviving brand
MALAYSIA
Focus on people’s needs, not slogans, Cabinet told
MONEY
Brand managers: what do they do, and how do you become one?
AUTOMOTIVE
GM sues Ford in fight over branding of self-driving cars
MONEY
Why a company’s brand image matters
BUSINESS
L’Oreal to drop words like ‘fair’ and ‘whitening’ from skin products
HEALTH & FAMILY
Psychology of colour: How big brands paint the perfect picture
MONEY
Personal branding experts and their climb to success
CRICKET
India’s Kohli pulls in the ad dollars despite verbal slips
GENERAL
10 things about self-employment you need to know
WORLD