Esports was a demonstration tournament at the Jakarta Asian Games five years ago but is a medal event in Hangzhou for the first time, adding weight to the video game industry’s push for a spot on the Olympic programme.

Teams and individuals are battling for a total of seven gold medals across a range of titles in Hangzhou, including online football and multiplayer battle arena games.

The tournament has drawn crowds to Hangzhou’s Esports Centre since Sunday, underlining Chinese fans’ enthusiasm for esports despite local rules limiting children’s gaming time.

Today, they cheered on five Thai gamers – Sorawat Boonphrom, Anusak Manpdong, Chayut Suebka, Vatcharanan Thaworn, and Kawee Wachiraphas – as they beat their Vietnamese counterparts 2-0 in a best-of-three match for bronze in ‘Arena of Valor’.

Developed by a subsidiary of Chinese tech giant Tencent, Arena of Valor is a multiplayer battle arena game that is hugely popular in Asia.

With a soundtrack of ear-splitting music and live commentary, the players sat in line on a fluorescent-lit stage under big screens streaming the gameplay for fans.

The players tapped their small screens furiously and communicated with teammates via headsets throughout a contest that stretched to nearly 40 minutes.

“We feel excited and great,” said Bangkok native Boonphrom after the win.

The 30-year-old turned professional a decade ago after first getting into gaming at the age of five.

“The feeling is good, so good.”

Malaysia and China will play for esports’ first gold medal in the evening session today, also for Arena of Valor.