Sabah recorded nearly 103,060 arrivals from South Korea from January to July, making it one of the state’s largest and fastest-growing international markets. Sabah recorded 192,059 visitors from South Korea last year.

Batik Air said the new direct flights are expected to accelerate this growth by reducing travel time, enhancing accessibility, and providing travellers with greater flexibility in planning their holidays.

It also said the service reflects its strategy to expand network connections in Asia while supporting Visit Malaysia Year 2026 by drawing more international visitors to East Malaysia.

“This new service marks an exciting step in Batik Air’s ongoing network growth, particularly in connecting East Malaysia to key cities across Asia,” said Batik Air CEO Chandran Rama Muthy.

“South Korea has long been an important market for Kota Kinabalu, and we are confident that this direct link will create more opportunities for cultural exchange, tourism growth, and business collaboration.”

Sabah tourism, culture and environment minister Christina Liew described the new service as a significant boost for Sabah’s tourism sector, adding that the state was grateful to Batik Air for its confidence in Sabah as a premier destination.

The total weekly flight connections from Seoul to Kota Kinabalu has now increased from 25 to 28, and Liew said the enhanced connectivity strengthens the state’s position as a preferred destination for South Korean travellers.