Ikea Malaysia country retail director Malcolm Pruys said that as a first step, Ikea had launched an e-commerce platform on Feb 4 specifically for customers in Sabah and Sarawak, to make its products more accessible across the country.

“This dedicated online store aligns with our commitment to finding new ways for customers to interact with our brand.

“We are addressing key accessibility and cost pain points previously experienced by customers in the region, making shopping for their Ikea products easier and more convenient,” he said during a media tour and briefing at the Ikea Fulfillment Centre in the Demak Laut Industrial Park here today.

Pruys said Ikea believes that now is the time for retailers to invest in pricing rather than profit.

“Ikea understands that people are generally more mindful when it comes to spending on home furnishings.

“With the dedicated e-commerce platform, Ikea is ensuring that its customers in Malaysia can enjoy these affordable prices,” he said, adding that Sarawak’s strong commitment to environmental sustainability matched Ikea’s efforts to make a positive impact on people, society, and the planet.