
He said if PH could do so, it would enjoy the support of the youth regardless of media channel.
He was responding to a call by Undi18 for the government to look into the delivery of its narrative through new media platforms such as TikTok.
“It is not a problem with the tools or vehicles used. It is not a matter of TikTok or Instagram.
“Whatever tools we use, if we address the right things, it will draw (the youth’s) attention,” he said after the launching of the digital legacy hub at Istana Puteri Bongsu in Universiti Kebangsaan Malaysia.
FMT previously reported Undi18 as saying that PH could regain youth support through more effective use of social media.
Undi18 advocacy director and co-founder Tharma Pillai said PH needed to refine its narrative for the youth and “capture their imagination”.
This followed findings revealed by the Darul Ehsan Institute yesterday that despite PH’s victory in the Kuala Kubu Baharu by-election on May 11, PN still enjoyed higher levels of young voter support.
Amirudin said he himself had been in the opposition before PH took over the federal government in 2008, and that the administration at the time failed to understand the people’s concerns.
“The Madani government must now identify these concerns and address the real issues, not just follow (social media trends).
“PH’s think tanks and leaders need to take note of this so that we can address the community’s true issues and concerns.”