The three initiatives – Fuiyoh Business, Fuiyoh Tourism and Fuiyoh Metaverse – will allow users to interact in a digital world, all supported by information and data technology.

At the rollout today, the chief executive officer of proprietor company Brogrammer Digital Sdn Bhd, Mohamad Afifudin Md Yusoff, said small and medium enterprises (SMEs) in Malaysia should embrace digital technologies for their front and back-end business operations.

He said the digital initiatives would help accelerate Malaysia’s progress to be a technologically advanced economy.

The Fuiyoh Business ecosystem comprises opportunities in Fuiyoh Delivery covering hub, courier, express and crew, while Fuiyoh Market covers product, food and services.

Fuiyoh Tourism offers various facilities such as ticketing, e-wallet, business, rewards, buddies, accommodation, information, transportation and tours, where cashless transactions are promoted.

Users can also share reviews and provide feedback to boost travel excitement.

Fuiyoh Tourism is set to benefit not only travellers, but hotels, tourist guides, concierge, ticketers, transporters, and information counters that could use its digital facilities.

Meanwhile, Fuiyoh Metaverse offers tourism sectors a virtual look into fascinating Malaysian travel sites using VR technology.

Holidaymakers would be able to immerse themselves into the sights and sounds of tourist locations through the virtual platform to better plan for their tours.

Fuiyoh is looking to expand to other sectors, such as automotive, education, medical, architectural, interior design, and even engineering, that might benefit from the application of nascent technologies.