Chief executive officer Hezri Adnan said the initiative is supported by tourism industry players – operators of tourism attractions, hotels and duty-free shops, as well as tour agents and tour guides.

He noted that Langkawi’s tourism arrivals in the first seven months of the year stood at 1.1 million, with the number in July alone at 189,000.

“If the numbers can be maintained or increased to 200,000 a month, achieving the target of 2.5 million tourist arrivals this year is not impossible,” he told reporters after launching the LGS campaign here today.

He said the resort island received 3.92 million visitors in 2019, including Malaysians and foreigners.

Hezri said four main packages are offered for domestic tourists – honeymoon; family; meetings, incentives conferences and exhibitions (MICE); and leisure – and include accommodation, transport, visits to tourist attractions, and shopping vouchers for use at selected establishments.