6 months to buck up, RTM told

6 months to buck up, RTM told

The communications and multimedia minister says this is to enable the television station to compete with private and international networks.

Free Malaysia Today
Communications and Multimedia Minister Gobind Singh Deo wants RTM to have more compelling content. ( Bernama pic)
KUALA LUMPUR:
Radio Televisyen Malaysia (RTM) has been told to project a new and more aggressive image in six months to attract more viewers.

Communications and Multimedia Minister Gobind Singh Deo said the change was necessary to ensure that the government television station was able to face healthy competition or even excel in comparison to private TV stations, including those at the international level.

“What we broadcast to the people is very important as it patterns the mindset of the people. Therefore, we have to look at the image of RTM itself. Many have given me feedback that RTM needs to make a drastic change.

“So, today, I told the (RTM) management to look at our competitors such as CNN and Al-Jazeera which provide interesting items for viewers in this field so that we can attract higher viewership. If the people do not watch our programmes, then we will not be successful,” he said.

Gobind spoke to reporters after a working visit to RTM and the Tun Abdul Razak Institute of Broadcasting and Information at Angkasapuri today.

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