
Whoopi Goldberg is one of the public figures who have already launched their own brand, as well as Martha Stewart who presented her first products – oils, chewing gum, capsules – for men, women, and pets back in September 2020.
Now the businesswoman is taking a new step, again in partnership with the specialized group Canopy Growth, with the launch of a body care line, as revealed by the magazine Women’s Wear Daily (WWD).
For the moment, three products make up this new CBD-based beauty line, focused on well-being, in combination with other active ingredients selected for their multiple benefits.
Available on Shopcanopy.com, the range currently consists of the CBD Super Strength Cream entirely dedicated to recovery, the CBD Daily De-Stress Cream with stimulating and comforting virtues, and the CBD Sleep Science Cream focused on sleep. The products are offered in several formats.
In an interview with the specialised site, Martha Stewart has already announced that the range will soon be expanded to facial care, and even hair care.
“You’ll see skin care coming later this year, and very fabulous products I’ve been using. I’ve been testing my product now for over a year and it is really efficacious in the best possible way,” she explained to WWD.