To be held from Oct 11-12 at MAEPS Serdang, this event is more than just a music festival. It’s also about lifestyle, fashion and exclusive surprises.
Among these are the AirAsia x Hausboom: Scan & Win Campaign, a special limited-edition label across all nine flavours that comes with a unique QR Code, and is available at major retail chains: 7-Eleven, Kedai Mesra Petronas, Shell Select, AEON BiG hypermarkets, and more nationwide.
Every scan gives participants the chance to win exciting prizes, including 10 unlimited free flights for one year with AirAsia, return flight tickets to 18 destinations, vouchers for AirAsia MOVE, AirAsia RIDE & Ikhlas.com, cash prizes worth up to RM50,000, and free tickets to the October event.
The campaign that started in May, will run until December 2025, with thousands of winners announced so far.
Amanda Woo, group chief commercial officer of AirAsia, said: “Music has always been part of AirAsia’s DNA, with our roots deeply connected to the industry through our founders and the many collaborations we have built over the years.
“In 2025 alone, we partnered with more than 10 music festivals across regions such as China, Philippines, Australia and more.”
Woo added that this year’s festival would cover more than just music, it will bring together lifestyle, food and fashion, and will feature both Malaysian and regional artistes, drawing music lovers from across Asean.
“At AirAsia, we believe music connects people just as travel does, and this partnership with Hausboom is a natural fit as we continue to champion local talent and celebrate homegrown creativity,” Woo said.
The star-studded lineup includes legendary Malaysian music icons: M Nasir, Jamal Abdillah, Ella, Def-Gab-C, Slam, Noh Salleh & Restoe Iboe, Bunkface, K-Clique, 6ixth Sense, Spider, Salammusik, and Gerhana Skacinta and many more.
Hausboom is also flying in several acts from Indonesia, catering to regional music fans, including Samsons, Bernadya, Kunto Aji, Feby Putri, Nadhif Basalamah, and Ghea Indrawari.
Adding to the excitement, emerging Malaysian acts like Lucidrari, LOKO, FUGO, TT.13, Spooky Wet Dreams, and The Rudean will bring diversity and freshness to the entertainment experience for all visitors.
Meanwhile Azri Zahier Azmi, chief executive officer of Hausboom, said that this year marked the second consecutive year that Hotlink has collaborated with them as an official partner.
“Hotlink champions greater value for smart spenders, allowing them to enjoy more of what they love. Our collaboration aims to bring more value and rewards to all festival fans.”
In line with that, Hausboom and Hotlink are launching four limited-edition Hausboom cans, available in stores nationwide.
By scanning the QR code on these cans, consumers can join Hotlink and access “Menang Ahad” rewards, and win prizes every Sunday. These include 1,000 free tickets to the “AirAsia Hausboom Festival 2025 powered by Hotlink”, smartphones, prepaid top-ups, free internet and F&B vouchers.
Throughout the festival, the Hotlink booth will also be packed with fun activities, exciting lucky draws and more.
This year, Hausboom is also teaming up with Perodua. Every ticket holder stands a chance to win a brand-new Perodua Ativa through an exclusive lucky draw, to be announced live on the main stage during the festival.
“For the very first time, Hausboom will collaborate with Pin Yang, the founder of the famous food content platform KL Foodie, famous on TikTok and Instagram, to bring you the Hausboom KL Foodie Fest,” Azri added.
The food festival will feature over 100 food vendors offering street-eats and viral dishes, as well as hidden culinary gems. Admission is free, and the festival is open from 10am to midnight.
This year’s festival also welcomes 7-Eleven as the official convenience store partner, providing additional convenience for visitors to grab quick bites, fresh coffee, soft-serve ice cream, and their iconic Slurpee.
Apart from music, “Hausboom Lokal Fest 2025” will feature more than 80 streetwear and lifestyle brands, including SVG, Makerz, Kyrex, The Capcity, along with an exclusive curated thrift collection in collaboration with official thrift partner SOVO.
Event: AirAsia Hausboom Festival 2025 powered by Hotlink
Venue: MAEPS, Serdang
Date: Oct 11-12
Tickets are priced at RM119 (General admission), RM299 (Rockzone), RM1,200 (WIP)* Tickets can be purchased online here.
*The WIP Pass offers premium perks including an exclusive viewing deck, unlimited free food and drinks, private restrooms, and express lane access.