Featuring the legendary M Nasir, Wonda keeps its copy short on the billboard: “Kopi Wonda kegemaran M Nasir. Pilihan sebenar Lagenda Muzik Malaysia” (“Wonda Coffee is M Nasir’s favourite. The real choice of Malaysia’s Music Legend”), complete with the artiste’s signature.

Despite its simplicity, it has got tongues wagging because many are wondering if it’s a cheeky response to ZUS Coffee’s recent billboard, which also seemed to feature M Nasir with a microphone… that is, until you take a closer look.

As it turns out, THAT M Nasir is actually a maths teacher from Kedah who loves karaoke!

It’s certainly hard not to grin when you spot the playful similarities between both ads. You might even have a chuckle about it with your colleague over lunch, or share a laugh with your family as you reach for the shelves of Wonda Coffee while out grocery shopping.

In short, the ad is a win: it is brand playfulness done right, a solid example of guerilla-style marketing that sticks in the viewer’s mind without needing a loud call to action. There are no over-the-top gimmicks or visual clutter: just a beloved face, a simple layout, and a witty – and perhaps very intentional – copy.

In true Etika fashion, the ad is a powerful reminder that a sharp idea can speak for itself without influencer hype, making a big splash – quietly yet confidently. More than just trendjack marketing, it demonstrates how brands can remain witty and non-confrontational while sparking creative conversations.

The world may never know for sure whether or not Wonda’s ad IS a playful response to ZUS Coffee’s. But one thing’s for sure: it’s “Wonda-ful” and memorable: bold and strong, like the best brew.

Hey, it’s no surprise that the real M Nasir chooses Wonda Coffee, too!