Speaking with Bernama, Khairruni Ahmad Zabidi recalled the heartbreaking encounter, after which – upon discussing it with her daughter, Nohidayu Abdullah – she decided to make her treats affordable to all.
The 64-year-old now sells over 100 types of festive cookies, which she makes with her older sister, Suhairah Ahmad Zabidi, and Nohidayu, at her stall in the parking lot of a Shell petrol station on Jalan Raja Ashman here.
“Children love cookies, but with prices ranging from RM28 to RM35 per jar, some parents just can’t afford them. So, I decided to sell biskut raya for as low as RM6, making it possible for customers with RM50 to buy up to eight containers,” she said.
Now in its second year, her Rahmah cookie initiative has received a strong response, with over 7,500 containers sold since the middle of this month. The cookie varieties include Mazola, pineapple tarts, almond London, Nestum and oat, and the savoury rempeyek.
Khairruni said each container holds between 18 and 20 pieces, but her priority is ensuring everyone can enjoy the festive season, even if it means earning only a small profit.
“All cookies are homemade in my kitchen with the help of 15 single mothers, providing them with a source of income. Alhamdulillah, the response has been very encouraging. Many customers from last year have returned, along with my long-time loyal buyers,” she added.
With over 20 years of experience in making kuih raya, Khairruni said she prioritises taste and quality. “Some assume our products are of lower quality because of the low price, but customers say they are comparable to premium cookies.
“In today’s economy, people are trying to save, so I help by offering affordable prices and, in return, they support my business,” she said, adding that the cookies are baked daily based on demand.
Khairruni said she once lost her trading space and struggled to find a new location until the petrol station owner offered her a spot in the parking lot.
“Besides sustaining our livelihood, this business also helps cover Norhiday’s medical expenses as she has health issues,” she shared.
Meanwhile, a returning customer, Hasbol Mustafa, said this was his second year purchasing kuih raya from Khairruni’s stall.
“Whenever I return to Ipoh, I always stop by to stock up on this kuih raya because they are delicious and are reasonably priced, with plenty of options,” he added.