Based on the true story of Michael Tong, the film – slated for an August release – follows a Chinese man who adopts three Malay boys and raises them as his own.
While the CNY trailer highlighted how the family learns and adapts to each other’s cultures, the Raya version – titled “Balik Rayaaahhh!” – celebrates the joy of reunions and the significance of traditional kampung bonds.
“Raya is a time of togetherness, where differences fade and love unites us all. With ‘Balik Rayaaahhh!’, we wanted to capture the heartfelt joy of reunions. We believe in creating moments that bring people closer,” said Amy Gan, Etika’s vice-president of marketing.
“Through our collaboration with Astro Shaw, we’re turning this celebration into an experience. From star-studded roadshows to interactive activities, we’re inviting everyone to join us in making this season truly ‘Riang Raya Bersama-Sama’!”
To that end, Mirinda and Astro Shaw have lined up an exciting array of events, aimed not only at promoting “Abah Saya Uncle Mike” but to spotlight other fan-favourite films such as “Keluang Man”, and Astro Originals like “First Wives” and “One Cent Thief”.
Mingle with the stars
Get ready for exciting photo ops with your favourite actors, exclusive autograph sessions, and thrilling behind-the-scenes insights!
The first 25 fans who make a minimum RM20 purchase from participating brands – including Mirinda, 7up, Goodday Charge, and Wonda – will secure the chance of a personal encounter with the stars.
Don’t miss your chance to participate in this meet-and-greet this weekend (March 15 & 16) and next (March 22 & 23), at AEON Big Wangsa Maju, Mydin USJ, Econsave Bangi, and Giant Bandar Kinrara, respectively.
Perks and memorable experiences
Fans can also look forward to exclusive brand merchandise, limited-edition movie collectibles, and premiere tickets for upcoming blockbusters.
To further sweeten the pot, every purchase of RM20 or more serves as a ticket to a Raya celebration filled with exclusive giveaways and delightful surprises, including a memorable “buka puasa” experience alongside your favourite performers!
Be a movie star!
Aspiring actors, this is your moment: Malaysians are invited to audition for a role in the upcoming film “Bad Cop”. The first 50 individuals who purchase a minimum of RM20 from the participating brands above will qualify for an express-lane audition.
Mirinda’s festive bonus
Mirinda is set to make this Raya extra special with an e-Duit Raya giveaway of up to RM260,000 for every RM15 spent in a single receipt. Exemplifying the spirit of sharing and giving, this promotion runs until April 30.
Buka puasa together-gether
The entire campaign will culminate in a joyful “buka puasa” event on Sunday, March 23, during which winners, cast members, and selected fans will gather for a memorable iftar experience at Pertubuhan Kebajikan Ehsan Ash-Shakur – the perfect close to a campaign centred on togetherness and community spirit.