Samsung is integrating its in-house Vision AI technology into its new Neo QLED 8K series, while LG is equipping its new OLED models with Microsoft’s Copilot intelligent assistant, accessible with a simple click from the remote control.

The integration of AI into TV sets opens up new perspectives, whether technological or for entertainment.

Firstly, AI enables content viewing to be optimised thanks to upscaling, which involves adapting a video to a higher definition without loss of quality, and the automatic adjustment of HDR levels. Sound, too, can be automatically adapted to suit the environment and the content being viewed.

But artificial intelligence goes much further: over time, it learns the user’s preferences and recommends suitable content.

In some cases, AI can even automatically translate what is said on-screen into another language, or even find the recipe for a dish featured in a show currently on air.

The idea is to create intelligent interactions, i.e., to have easy access to contextualised information directly on screen.

In addition to recipes, this can include filming locations or, more simply, the names of the actors you’re watching. These same TVs can, of course, interact with other connected devices, making the TV the true technological hub of the home.

The fact that the biggest TV vendors are embracing this technology is a sign that we may soon be using TVs like never before, for an ever-richer user experience.