[NON-HALAL]
Most, of course, use social media platforms such as Instagram and Facebook to market their eateries. Many post attractive pictures of the food they serve, while others advertise the accessibility of their locations. Many too use humour and wit to draw the crowds.
William Liewn, owner of a new cafe called Bao Bao, uses both online platforms, but told FMT Lifestyle that it’s word of mouth about the quality of the food that mattered most of all.
“Our concept here is simple: making premium food affordable for everyone,” he said.
Liewn, 44, is actually a supplier of premium foods. He said that was why he could ensure low prices at his café, even for such menu items as wagyu beef and Iberico pork.
He said he bought the café when he saw that it had the potential to be a success but only if it was transformed, especially because of its location in Taman United.
While the renovation was going on, Liewn and his partners got to work on revamping the menu, which he said was challenging.
“Luckily, I have a number of chef friends and family members who were willing to help. I myself like to cook, but I’m no chef.”
Bao Bao opened last March. Liewn said most of his customers are families with children or those who like the casual dining atmosphere here. There’s a dreamy vibe too because of the Muji style décor.
FMT Lifestyle sampled some highlights on the menu.
The sukiyaki, which consists of thinly-sliced meat and vegetables slow-cooked in a shallow pot of soup made from soy sauce, sugar and mirin, is a must-try.
This dish is best paired with wagyu beef slices, which you cook quickly in the shabu shabu style. Enjoy sipping the broth that has absorbed all the goodness of the ingredients.
Not a fan of beef? Try the leg of lamb then, which is a generous cut of meat marinated and cooked in a savoury sauce with hints of red wine. Meatier and less fatty than lamb shoulder, it offers a nice juicy bite. You can split it with a partner if you have a small appetite.
If you’re a rice and pasta lover, you can order both and have them divided into four smaller portions, which will be served in a checkered-box tray.
Of course, no café menu would be complete without desserts.
If you love taro, the Okinawa toast would make for a good meal finisher. The root vegetable paste is spread evenly onto a thick slice of Hokkaido toast with a scoop of vanilla ice cream and sweet potato powder on top, resulting in a pretty and delicious sight.
For a sweeter version, opt for the banana toast. The combination of peanut butter and Nutella spread is a nice contrast to the sweetness of the banana and chocolate ice cream.
If you find the above too filling, the banana crème brulee is a good alternative. What can be yummier that sweet custard, banana slices and a layer of torched sugar?
“With how competitive the F&B industry is, we need a wide range of food choices,” said Liewn.
Competition is also the reason Bao Bao offers discounts for students. “No matter how affordable it is, it might still be a tad too pricey for them,” he said.
Follow Bao Bao Café on Facebook or Instagram.
Bao Bao Café [NON-HALAL]
213, Jalan Sepadu,
Taman United,
58200 Kuala Lumpur
Business hours:
10am-10pm (Closed on Mondays)
Contact: 012-258 9955