The initiative has given a second life to nearly a ton of clothing and accessories that would otherwise have ended up in the trash.
Transforming public transport seat textiles into shoes, socks into crop tops, or broken umbrellas into jackets and accessories has become commonplace in fashion.
Although these amazing collections are certainly not enough to fight against the overproduction that stems from one of the world’s most polluting industries, they’re still taking a stand and raising public awareness of the mountains of waste that the sector generates each year.
Zero Waste Daniel is a brand which, as its name suggests, has zero waste in its DNA. It is now going even further by transforming no less than 900 kg into a collection of holiday gifts, called the “Full Circle Collection.”
These new kinds of holiday gifts are the result of a partnership with thredUP, a specialist in second-hand clothing, which sent nearly a ton of unsaleable clothes to Zero Waste Daniel to prevent them from ending up in landfill, or even worse, in the natural environment.
In total, more than 1,000 items of all kinds – garments, home decor, accessories, tableware and pet products – have been created from this mountain of waste.
The initiative proves once again that waste and other objects destined to be thrown away, or forgotten, do have a future in an industry that’s trying – and must – reduce its impact on the planet.
“My goal was to have almost nothing left over, which is a tall order for such a large-scale collection. … I’ve been an independent designer for over a decade, and no one in the fashion industry has been the perfect partner yet. They want higher quality, more creative, faster, cheaper – those things don’t really work together,” explains the designer behind Zero Waste Daniel.
He continues: “I wanted to take something nobody wants, and turn it into things that not just someone wants, but maybe everyone wants.”
Available from Nov 15 online, the collection includes – you guessed it – only items made from second-hand clothes that could not be sold on thredUP.
It includes items as diverse as denim bowls, pet beds, shoulder bags, coats, pillows, hats, coasters, napkins, scrunchies, scarves, and other apparel that will (inevitably) find takers this holiday season.
The collection even has its own muse, 1990s icon, Fran Drescher – aka Fran Fine – who stepped in front of the camera for a photo shoot to promote the practice of upcycling in fashion.
“One word: FAB-U-LOUS! I cannot believe these items used to be old clothes. Now they make the perfect sustainable gift!” the American actress and producer said on the thredUP website. Holiday wish lists at the ready!