The makeup mogul has created three new liquid liners through her eponymous Kat Von D Beauty brand and plans to drop one per month between now and September 20.

The first liner, which drops this week, is the label’s debut liquid liner for the waterline. Dubbed ‘Kat Von D Beauty Lash Liner’, it features an ultra-pigmented hybrid gel formula designed specifically for the waterline eye area, and a “dip and dab” soft-tip applicator for easy application. The liner comes in the shade ‘Trooper Black’ and dries in 15 seconds.

Next up will be the ‘Kat Von D Beauty Dagger Tattoo Liner’, a revamped version of the brand’s signature ‘Tattoo Liner’ with a different tip, designed to create a flawless cat eye. It will launch on August 20, followed by the third release on September 20; a colourful series of ‘Kat Von D Beauty Ink Well Long-Wear Matte Eyeliners’ designed to create a vibrant, matte look.

The launch is the latest big move for Kat Von D Beauty, which celebrates its 10th anniversary this year. Since being founded in 2008, the company has grown to become one of the leading labels to champion vegan, cruelty-free colour cosmetics, incorporating fragrances, cosmetics and makeup tools