
After facing criticism for failing to get past the second round in four consecutive tournaments, the 24-year-old started off well at the Utilita Arena in Birmingham, beating Naraoka 21-9 in the first set.
The world No 6 Japanese, who stunned Zii Jia in the first round of the season-opening Malaysia Open, bounced back to secure the second set 21-10.
Zii Jia, the 2021 All England champion, then took an early lead in the decider to win 21-13 after a 67-minute battle.
World No 4 Zii Jia will next face Shi Yu Qi of China, who easily defeated compatriot Weng Hong Yang 21-9, 21-16.
Since winning the Thailand Open in May last year, Zii Jia has not won a title or progressed beyond the second round in other tournaments.
Zii Jia’s 2023 season saw him exit early in all four championships he had participated in.