Roasted chicken, steamed fish, mutton curry and beef burgers are just the sort of delicious meals that Malaysians chow down on a daily basis.

But there is a cost to pay for humanity’s gastronomical pleasures. The planet is currently on the verge of a climate crisis, with human activity worsening this precarious situation.

Though we are all aware that something must be done to rectify this, it is hard to imagine gobbling up vegetables with the same relish as one does meat.

But what if you can save the world without losing one of life’s simple pleasures?

Enter OmniMeat by Green Monday, a plant-based alternative that has the same deliciousness of meat but none of the guilt that comes from eating it.

This line of plant-based products was introduced to the Malaysian market on Jan 11 via a virtual launch presided over by Green Monday founder, David Yeung.

Green Monday is an award-winning advocacy platform that has been praised for disrupting the meat industry and for pushing towards sustainability with plant-based food alternatives.

To raise awareness on climate issues, Green Monday is also encouraging people to do their part for the planet by skipping meat for at least one day weekly.

Yeung started Green Monday as a social movement nine years ago in Hong Kong, after being inspired by an American Meatless Monday campaign.

His efforts have not gone unnoticed, with Green Monday having been covered by BBC, Bloomberg, CNN and Reuters.

Hence, with its introduction, Malaysians can expect to see Green Monday’s OmniMeat products on the shelves of selected AEON supermarkets, Jaya Grocer, Village Grocer, Oliver’s Gourmet and Ben’s Independent Grocer.

So, how do OmniMeat Mince, OmniMeat Luncheon and OmniMeat Strip hold up to actual meat?

Interestingly, in terms of appearance and taste, they are near identical, so Malaysians can now eat healthily without giving up the enjoyment of meat consumption.

During the launch, Yeung said, “Over the years we have had many inquiries from friends in Malaysia and we are proud to say that OmniMeat is finally arriving in Malaysia.”

“Our OmniMeat is Halal-certified so this is an innovative food product suitable for everyone, truly fulfilling our vision to serve delicious and nutritious plant-based food to people from all faith and cultural backgrounds with any dietary needs.”

If you are curious to know what is in these plant-based substitutes, they are made from a blend of plant-based proteins from peas, soy, shiitake mushrooms and rice.

With the growing popularity of plant-based meats, Yeung hopes to encourage the Malaysian public to consider including more plant-based meats in their diets.

To that end, Green Monday has partnered with Botanica+Co and Nourish by Kenny Hills Bakers, both of which will feature menu items that use OmniMeat.

If you’re sceptical that OmniMeat can be cooked and eaten like regular meat, be inspired by these two establishments’ offerings of noodles, snacks, burgers and spaghetti; all of which use OmniMeat.

That being said, if you’re looking to do your part to save the planet without giving up on the pleasures of eating meat, start with OmniMeat, as it brings the best of both worlds to you.