The partnership will widen the eco-friendly baby product retailer’s presence by tapping into Foodpanda’s reach of over 20 million people in Malaysia and leveraging on its distribution network of 20,000 delivery riders.

This will give shoppers a wider selection of products they can purchase online and to have their purchases delivered faster.

“This complements our desire to offer the best customer experience possible, as this sales channel improves convenience and accessibility for customers,” said Offspring CEO Roslan Ismail.

Offspring’s other key sales channels include Shopee, Lazada and GrabMart in Southeast Asia, as well as Amazon in the US and Wildberries, Russia’s largest online marketplace.

Roslan said that for the company, ultimately the biggest goal is to penetrate new geographical markets and increase the total value of sales in each existing market.

Offspring currently has over 170 stock keeping units available in 23 countries, including the US, Europe, Southeast Asia, and Africa.