Under the agreement, both parties are expected to spearhead the “Go Global with Amazon and Matrade” initiative to help Malaysia’s brand owners and sellers seize cross-border business opportunities with Amazon Global Selling.
“Amazon Global Selling helps businesses from anywhere in the world launch a global business, build international brands, and reach Amazon’s hundreds of millions of worldwide active customer accounts,” both parties said in a joint statement.
It said Amazon Global Selling will share insights and expertise, facilitate training workshops, and guide businesses through the Amazon seller journey, including account registration, product preparation, listing, shipping, advertising, and more.
“Matrade and Amazon will work closely to showcase success stories of Malaysia-based sellers selling overseas on Amazon, such as in the US and EU stores, inspiring and motivating other local small business owners to start their cross-border business with Amazon Global Selling,” it said.
It added that Matrade is expected to support and promote Amazon Global Selling’s training activities to relevant local entities, including businesses, authorities, and associations to foster greater participation.
Matrade chairman Reezal Merican Naina Merican said that, together with Amazon, it aims to provide Malaysian SMEs with the essential tools, knowledge, and support to succeed in today’s competitive global marketplace.
Meanwhile, the head of Amazon Global Selling in Southeast Asia Anand Palit said they see growing interest from Malaysian sellers who want to sell to overseas customers through Amazon.
Anand said that the number of new Malaysian sellers selling their products overseas through Amazon Global Selling nearly doubled during January-April 2024, compared to the same period a year before.
In a separate statement, Matrade said it has also joined hands with TikTok Shop to intensify cross-border business opportunities through the #ThisisMY campaign.
During the launch for the campaign, investment, trade and industry minister Tengku Zafrul Aziz said it would allow Malaysian businesses, distributors, and entrepreneurs to expand into Singapore.
This collaboration between Matrade and TikTok Shop is part of its cross-border e-commerce development programme or eBizLink, an initiative under the 12th Malaysia Plan.
Taking advantage of Asean Online Sales Day, an annual event that promotes e-commerce activities within Asean, the #ThisisMY campaign will be intensified on Aug 8.