Brand and marketing head Tai Kam Leong said the programme was designed to support and encourage impactful ideas to accelerate the nation’s progress, with RM5 million dedicated to the development and promotion of 12 Malaysian-based projects in the next 12 months.

“Our goal is to accelerate and amplify ideas and projects that will enable Malaysian communities to go ahead, and communities to be inspired and be more effective,” he told a virtual press conference today.

Tai said winners will be selected based on the three important criteria — value to community, innovative and tech-enabled – and will receive grants and Maxis Business solutions expertise to help bring their ideas to life.

“We are looking for ideas and innovations that are not only new, but also involve a strong use of technology and, most importantly, have impact – how beneficial they are for society,” he said.

The award is being implemented in partnership with Gen.T, a platform by Tatler Asia.

To create a sustainable programme, Tai said, the Maxis Awards will be done in partnership with individuals and organisations that share a similar philosophy.

“Through a partnership approach to find and enable these heroes, we are putting our respective strengths together towards a common goal.

“There is no better timing than now to introduce the award as society faces pandemic-related challenges and changes,” he said, adding that Maxis intended to work continuously on the annual initiative.

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