
This follows its acquisition of Groupon Indonesia earlier this year.
Groupon Malaysia will be absorbed into its own deals app, Fave, according to a report in techwireasia.
KFit, which gained traction by offering unlimited access to gyms or other fitness classes for a monthly subscription, has been moving further into the deals space.
The company also hopes to build an online-to-offline commerce platform in Southeast Asia.
Fave offers discounts and last-minute deals on a variety of leisure and professional services, such as massages, spas, waxing, and the like. Groupon offers all of those things in addition to restaurant, hotel, and holiday deals, according to techwireasia.
KFit co-founder and CEO Joel Neoh was quoted as saying: “With our Indonesian business achieving nearly twice the growth since our acquisition, we are confident that the same growth principles will bring an exciting new local commerce offering to Malaysia.
“The convenience and value benefits of these platforms are key drivers of this new norm. This future is inevitable for SEA and we hope to be at the forefront of this exciting shift.”
According to a report in September, Groupon has been making a loss almost every quarter since late 2011, when it went public, so this acquisition may have been a last resort.
The company cut 1,100 jobs or 9% of its workforce but insisted they were “stronger than ever” at the time, according to the report.