The Daimaru Umeda department store in Osaka said on Thursday that it had hoped to encourage bonding by having menstruating staff wear a badge featuring an existing manga character named “Seiri Chan” – loosely translated as “Miss Period”.

“We received many complaints from the public. Some of them concerned harassment, and that was definitely not our intention. We’re reconsidering plans now,” said a male executive who declined to be named.

A spokesperson was not immediately available.

The backlash comes as cases of workplace harassment have come under the spotlight in Japan, amid a shrinking workforce and changing values about gender roles and work-life balance.

Companies are increasingly and publicly being criticised for bullying and gender discrimination.

The Daimaru executive said the store had not intended to make the badge compulsory.