In 2021, a study conducted by Zyro found that people spent 213.2 billion hours per year on Google, 142.6 billion on YouTube and 44.6 billion on Facebook.

Wikipedia leads

Removing these three giants, it is the Wikipedia website that leads the way as the most visited site in 43 different countries, especially in Europe.

In fact, Wikipedia is the most popular site in 15 of the 38 European countries studied. Thanks to availability in different languages, the site is also very popular in South America, Australia and the Middle East.

BBC’s big in the UK

In the UK, it is the BBC website that leads the way. And, more globally, the BBC was found to be the most visited news site in 12 countries.

Meanwhile, in Russia and Belarus, it is VK, the Russian version of Facebook, that tops the list. In the Philippines and New Zealand, people are most glued to Reddit. As for streaming sites, Netflix comes first only in Sierra Leone.

Amazon dominates the US

In the US, Amazon is the most-visited website, with 2.66 billion visits per year. And Jeff Bezos’s site took advantage of the pandemic to boost its visitor numbers even more.

In Canada, Reddit is the leader, while Twitter is preferred in Mexico and Jamaica, as well as in Yemen and Saudi Arabia.

Across Africa, the top websites are Wikipedia, sports information site Koora, Twitter and Amazon.

When it comes to the most-visited fashion sites, the Shein brand leads the way, taking first place in 26 countries.

Data was collected in June 2022 and excludes illegal streaming sites, pornographic sites, online gambling and illegal downloads. Note that China does not feature in this research.