Barca celebrate rapper Drake with shirt logo in Clasico

Barca celebrate rapper Drake with shirt logo in Clasico

The Canadian is the first artiste to reach 50 billion plays on kit sponsor Spotify.

The owl logo is the image of OVO, a clothing brand owned by Drake. (Twitter pic/FC Barcelona)
BARCELONA:
Barcelona will celebrate Canadian rapper Drake with a logo on the front of their shirts in the Clasico against Real Madrid today, as part of their Spotify sponsorship deal.

To celebrate Drake becoming the first artiste to reach 50 billion plays on the music streaming platform, Barcelona and Spotify have agreed to replace the brand’s logo with an owl silhouette.

The logo is the image of OVO (October’s Very Own), a clothing brand owned by Drake, who placed a bet of over C$800,000 on Barcelona and Arsenal, who are playing Leeds in the Premier League today, to both win their games.

He posted a photo of his betting slip on Instagram today, showing he could win a payout of C$3.9 million.

“This doesn’t feel real but it is,” said Drake on the social networking app on Friday, posting a picture of himself holding a Barcelona shirt emblazoned with the owl design.

“Our alliance with Spotify goes beyond a mere commercial relationship,” said Barcelona’s vice-president for marketing, Juli Guiu.

“As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football.”

Barcelona signed a sponsorship deal with the Swedish company in March which also saw their stadium officially renamed the Spotify Camp Nou, worth a reported €300 million.

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