Man Utd ditch Chevrolet for TeamViewer, next season’s shirt sponsor

Man Utd ditch Chevrolet for TeamViewer, next season’s shirt sponsor

The German software company's logo will feature on the front for both the men's and women's team shirts.

Manchester United’s Anthony Martial wearing the current jersey bearing the Chevrolet logo. (AP pic)
LONDON:
Manchester United’s red shirts that have sported the Chevrolet brand for the past seven years will have German software company TeamViewer as the new sponsor from next season, the Premier League soccer club said on Friday.

The 20-time English champions, currently second in the Premier League table, did not disclose the financial details of the deal.

The club last year had extended its record US$559 million deal with General Motors that was due to expire in June 2021 by six months after initial Covid-19 lockdowns ate into its finances.

“TeamViewer will enable Manchester United to bring its fans even closer to the team they love through ground-breaking AR solutions and remote access to the Theatre of Dreams,” United said in a statement.

The sponsorship with United marks another deal for Germany’s TeamViewer, which recently bought US augmented reality software firm Upskill.

“The TeamViewer brand logo will feature on the front of the most iconic and best-selling club shirt, for both the men’s and women’s teams,” the Frankfurt-listed company said in a separate statement.

TeamViewer added that due to an increase in marketing spend as a result of the deal, it downgraded its core profit margin forecast for the year, sending shares 11% lower.

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