English Premier League football legend Andrew Cole, better known to some as Andy Cole, was present at the event in Damansara Perdana here today as part of his three-day visit to the country.

In conjunction with the partnership, Cadbury is holding a contest where 10 winners will stand a chance to win Corporate Hospitality tickets and an all-expenses-paid trip to the United Kingdom (UK) to watch a Premier League match of their choice.

To participate in the contest, which runs from March 1 to May 31, consumers would need to purchase any Cadbury product of any value and submit the receipt as proof of purchase via WhatsApp to 016-6688576.

Cadbury’s chocolates category manager Nikhil Nicholas said: “The extension of partnership is set to extend Cadbury’s reach to loyal football fans to deliver a unique experience as the brand shares the cheer and fun of Premier League matches with its consumers.”

The Premier League partnership, that was first announced in the UK last year, builds on Cadbury’s history of iconic sports partnerships, including its sponsorship of the London Olympics in 2012.

Nicholas said the long-term partnership provided another platform for the brand to bring moments of joy to even more people across the nation.

“We see this strategic partnership as a huge opportunity to strengthen brand loyalty and affinity to Cadbury as well as expanding our already large customer base to ensure sustained growth to our business in Malaysia,” Nicholas said.