The ‘Jom Beli Lokal’ campaign, by the ministry of domestic trade and cost of living, is aimed at boosting sales of local products, strengthening the domestic economy, and supporting small enterprises.

On July 5, the agriculture and food security ministry will launch its “Eat Local Fruits” campaign in Tawau, Sabah, which will later be expanded nationwide.

The Jom Beli Lokal initiative will help increase income for local entrepreneurs and showcases the quality of local products as competitive alternatives,” said domestic trade and cost of living minister Armizan Mohd Ali at the launch in Iskandar Puteri today, reported Bernama.

The campaign will involve the government, private sector, and civil society, with promotions at shops and expanded efforts through online platforms such as TikTok, Shopee, and Lazada.

Previous campaigns in 2023 and 2024 have generated RM347 million in sales from nearly 700,000 product listings online.

In Johor Bahru, agriculture and food security minister Mohamad Sabu said the government will strengthen the Eat Local Fruits campaign to reduce reliance on imported fruits and boost farmers’ income.

He urged all federal and state agencies to serve local fruits at official events to show support for farmers. Local fruits such as pineapples, durians, jackfruit, and avocados have shown strong domestic and export market potential, he said.

The campaign comes after Prime Minister Anwar Ibrahim ordered government departments to stop using imported food at official events.

Mohamad also praised the Malaysian Pineapple Industry Board for raising pineapple output beyond RM1 billion and commended Sarawak’s development of the Sarawak Gold 1 variety, which matures faster and is disease-resistant.