Prasarana removes personal care ad from trains after outcry

Prasarana removes personal care ad from trains after outcry

It says the advertisement depicted an everyday situation involving Malaysians in general using public transport.

iklan rapid
The advertisement which was the subject of complaints from the public. (Facebook pic)
PETALING JAYA:
Prasarana Malaysia Bhd has removed an advertisement by deodorant brand HYGR from its Ampang-Sri Petaling LRT line after members of the public complained that it triggered racial sensitivities.

In a statement today, Prasarana said the advertisement, which promoted a personal care product, depicted an everyday situation involving Malaysians of various backgrounds using public transport.

“It was aimed at showing the importance of using personal care products, and was not targeted at any individual or race.

“The visual in question went through the appropriate process, including internal and external checks, covering aspects such as racial, religious, and social sensitivities, before being printed and displayed,” said the company.

Prasarana said the visual was nevertheless removed following feedback from commuters.

“As a responsible public transport operator, Prasarana values community feedback and views, especially when (the issue) can be misinterpreted as being targeted at a certain individual or community,” it said.

Stay current - Follow FMT on WhatsApp, Google news and Telegram

Subscribe to our newsletter and get news delivered to your mailbox.