He said the route will serve as a catalyst for both tourism and business as well as unlock new avenues for investment and collaboration in key industries such as agriculture, manufacturing and trade.

“It will also make it easier for travellers to experience the untapped potential and vibrant culture of this region,” he said after the inaugural flight landed at the Sultan Abdul Halim Airport.

Also present was Kedah tourism, culture and entrepreneurship committee chairman Salleh Saidin, who described the flight as an example of a strategic collaboration between state and airline.

“We deeply appreciate Batik Air’s commitment to connecting Kedah to wider markets.

“Such partnerships are crucial as we prepare for major tourism initiatives, including Visit Kedah Year 2025,” he said.

Salleh also said Kedah encouraged continued efforts to enhance its accessibility, adding that better connectivity will drive tourism growth and economic opportunities for the state.

The Kuala Lumpur-Alor Setar route will operate one flight daily.