Speaking at BN’s 50th anniversary convention here today, the coalition’s chairman, Ahmad Zahid Hamidi, outlined its plan to modernise and reposition itself as a relevant and forward-thinking political force.
Zahid, who is also the Umno president, emphasised the need to focus on future challenges instead of relying on past successes.
“BN must move beyond nostalgia and focus on creating a future-ready coalition. This agenda is a roadmap to transform our identity, redefine our mission, and realign our strategies for a stronger tomorrow,” he told the convention at the World Trade Centre Kuala Lumpur.
Zahid said Malaysia’s political landscape had changed, with race-based politics no longer attracting people. He said needs-based politics was the way to go, which meant BN needed to pay attention to issues close to the people’s hearts.
“This is what the people want: concrete solutions to the challenges of daily life,” he added.
He stressed the importance of rebranding BN to appeal to younger voters and address contemporary issues.
“This includes utilising digital platforms and creating narratives that resonate with Malaysia’s increasingly diverse electorate,” he said.
Zahid also urged BN’s leaders to engage more directly with the public, as well as demonstrate humility and empathy to foster stronger connections.
In redefining its mission, he highlighted the need for BN to adopt data-driven approaches and prioritise progressive policies that address pressing concerns such as climate change, renewable energy, and economic reforms.
He said the coalition must champion meritocracy and intellectualism to remain competitive in the modern era.
“Gone are the days of traditional approaches. We must transform into a forward-thinking entity that prioritises policies and actions which reflect the needs of Malaysians today and tomorrow,” he said.
Zahid also called for a realignment of strategies within the coalition and with external partners.
He stressed the importance of adapting to current political realities and strengthening grassroots engagement to better connect with the people.
On BN’s participation in the unity government, Zahid said the decision exemplified the coalition’s commitment to prioritising national stability and public welfare over partisan ambitions.
“No permanent enemies, no permanent friends. BN must adapt to current realities, strengthen grassroots movements, and identify candidates who resonate with the people,” he said.