“Countries like the UK and New Zealand have shown us the impact that harm-reduction strategies can have on public health,” said Datametrics Research and Information Sdn Bhd (DARE) managing director Pankaj Kumar.

“Malaysia can see a significant reduction in its smoking population, saving lives and cutting healthcare costs by billions,” he said.

However, DARE also issued a cautionary note, urging the Malaysian government to reconsider punitive regulations that could hinder harm-reduction efforts.

Pankaj said policies such as a vape display ban could prove counterproductive to the principles of harm reduction.

“Rather than helping smokers transition to less harmful alternatives, these measures may inadvertently push consumers back to cigarettes or start looking at the black market,” he said.

DARE also urged the government to address operational issues, such as guidelines on product content, nicotine levels and safety standards.

“With clear guidelines and strong public education, Malaysia can replicate the successes seen in countries like the UK and New Zealand, reducing its smoking prevalence and easing the strain on the healthcare system,” Pankaj said.

On Sept 24, the health ministry announced that the Control of Smoking Products for Public Health Act 2024 would come into force on Oct 1.

“This Act covers regulations on the registration, sale, packaging, labelling and prohibition of smoking in public places.

“The rules and orders that will be enforced include electronic cigarettes,” it said in a post on X.