Malaysia Aviation Group (MAG) said the service will operate four weekly flights and tickets for the route will be available from today, with an introductory all-in return fare of RM3,699.
Group managing director Izham Ismail said the Paris route, which represents Malaysia Airlines’s 68th destination, will be served by its Airbus A350-900 aircraft.
“While the European market is highly competitive, MAG sees tremendous potential for the Paris route to attract key travellers from Malaysia and neighbouring regions.
“With the arrival of additional widebody aircraft starting this fourth quarter, the group is ready to bring the long-awaited city back into its network,” he said at a press conference at the Matta Fair 2024 here today.
Izham said the group has been evaluating European destinations for the past three years and has determined that Paris has a very strong passenger demand each way.
“It can feed from North America and North Europe, and connect Australia, Asia and New Zealand.
“So, basically, we feel very strongly that Paris is the best candidate in our growth path. It will also help us facilitate making KLIA a strong hub in the Asia-Pacific region.”
Izham said the airline’s focus in 2025 will be on Australia and South Asia, where it anticipates an increase in demand.
At the event, MAG also announced that Malaysia Airlines and Google were transforming the travel experience by showcasing Google’s cutting-edge artificial intelligence technology, Gemini, for the first time in Malaysia, in the MAG arena during the fair.
The group added that Malaysia Airlines was also revamping its corporate travel programme from MHbiz Travel to MHcorporate, which aims to deliver unmatched flexibility, upfront savings on Malaysia Airlines routes, and customised travel solutions tailored for both small and medium-sized enterprises (SMEs) as well as large corporations.
To celebrate the launch, the group said SMEs enrolled in MHcorporate can earn four times corporate enrich points on base fares and an extra 5% discount on Matta Fair offers for travel until Dec 31, 2024.