With no GEG, 5-year advocacy plan instead for those born after 2007

With no GEG, 5-year advocacy plan instead for those born after 2007

Health minister Dzulkefly Ahmad says this is to address concerns over the omission of the generational endgame provisions in the tobacco bill.

Health minister Dzulkefly Ahmad said a 2020 study found that those who started smoking before the age of 20 were more likely to become persistent smokers.
KUALA LUMPUR:
The health ministry will embark on a five-year advocacy plan targeted at Malaysians born after 2007 to discourage smoking among this segment of society.

Health minister Dzulkefly Ahmad said this is to address concerns over the omission of the generational endgame (GEG) provisions in the Control of Smoking Products for Public Health Bill 2023.

He said a 2020 study in the US found that those who started smoking before the age of 20 were more likely to become persistent smokers.

“Therefore, early intervention is important,” he told the Dewan Negara, adding that collaboration with other agencies and organisations is crucial for the advocacy plan to be effective.

Dzulkefly maintained that the tobacco bill is “exceptionally comprehensive” despite the GEG components being dropped, saying all types of tobacco products, including e-cigarettes and vapes, were covered under the proposed law.

Yesterday, the minister apologised to the Senate for the absence of the GEG provisions in the bill, acknowledging concerns raised over its exclusion.

These provisions were intended to ban the sale of tobacco and vape products to individuals born after 2007.

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