Malaysian Communications and Multimedia Content Forum (FKKMM) executive director Mediha Mahmood said the 2022 Content Code was drafted to prevent advertisers and product owners from using religious elements to entice customers.

“The proposed code, to be enforced by the end of this year, includes provisions to address seditious or provocative content, acts of gender violence, as well as the use of religion in advertisements,” Berita Harian quoted her as saying.

For example, products claimed to be blessed with a Quranic prayer and able to cure diseases, and beauty products that are ablution-friendly would require the seller to explain in detail the claims made and provide proof.

Mediha said the prohibitions applied to the use of religious elements of all faiths, not just Islam, so that religion would not be used as a marketing gimmick.

However, the code would not stop religious figures or celebrities from becoming an ambassador for products.

“They just cannot mislead or deceive buyers with religious claims,” she said.

Mediha said the code would not only protect consumers, but address the many complaints received by FKKMM.